Our approach
Why us
Three disciplines that learning and development usually keeps apart.
Design driven
We use human centered design to iteratively design and implement experiences that get better over time.
Learning transfer science
Using the research behind our Transfer Arc, we use practices for supporting real application after an experience.
Transformational experience design
This is about looking beyond the learning science, to use experience design methods and tools to plant the seeds of transformation in the experiences we design.
Rigorous. Memorable. Built to last.
The Transfer Arc
Your event needs a Pre and a Post. Not a longer event. A designed arc around the one you already run.
Sidecar AI
We have built our own AI platform, Sidecar AI, so participants can have a one-to-one voice conversation with our AI agent before and after your event.
Read more about Sidecar AIWriting
The Other 50%
How the participant's inner state determines whether an experience creates growth
September 2026 · 13 min read
The 5E Experience Design Model
A step-by-step guide to designing meaningful experiences
January 2018 (updated October 2026) · 12 min read
The Transfer Arc
Coming soonThe model behind the before and after of an event
Make your experiences stick
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